Multimodal Logistics. What Is It and Why Is It Critical for Flower Delivery?
Flowers are a fragile, perishable product whose freshness hinges on speed and precision in delivery. In global supply chains, where roses from Kenya reach Europe in 24 hours and Ecuadorian chrysanthemums arrive in the U.S. within a day, multimodal logistics emerges as a game-changer. How do air freight speed, road transport flexibility, and end-to-end quality control work together? This article explores why multimodal logistics is the future of the floral industry.
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